Nerd Fitness Analysis

After doing some background search for popular fitness blogs Nerd Fitness consistently came up. The basic summary of Nerd Fitness is a guy (who is a nerd) talk about his view on fitness and health. He has a coalition of over 250,000 of his membership called "the rebels".

The Topics Mr. Steve Kamb (creator of nerd fitness) covers in his blog are numerous. A lot of the posts involve more 'how-to' for prepping food. Talking about knife sets, scales, thermometers etc and other proper utilities to have in order to prep successfully. He also brings in some of his personal nerd life (comics, movie-reviews). There is actually some well written posts on what looks to be very good dishes, he includes everything from the ingredients to final product. Kamb does an excellent job with keeping a consistent up-beat tone during all his posts which range in frequency but most mostly between 4-6 days.

Although it appears Kamb has established a great following of beginning fitness enthusiasts, there are things ignored on the page. There is an extreme over-simplification of training and diet. For example his meals all include instructions on how to cook with a list of all the ingredients, even listed the total protein count on a pound of meat; but no where does it say how much that individual should be eating, in order for a diet to be successful it must include a quantitative factor. With training he says you should only use free weights never machines, but doesn't take in to the fact that most people can't to a proper wide-grip body-weight pull-up, and almost all people who execute a pull-up have mechanics that take the focus off the pull muscles. Also with diet he is all about paleo, when in reality that is not an optimal diet for everyone, due to the body metabolizes carbs as the primary energy source (pretty important if you want to be deadlifting, squatting, doing wide-grip pull-ups.

It was cool to see the design, definitively a customized type of presence. It draws you in, the page always has HD pictures in easy-clicks to any section of the page. Most everything leads you eventually to a buy-page, where he sells multiple books, guides, and training packages all on the site. It markets well because you are intrigued by the posts and other free information he gives out, so you obviously want to see what's being offered at a price.